gridmoo
DTC Ad Spend Margin Tracker.xlsx
Blended ROAS 4.5x
Net After Ads $4.5k
Ad Spend $2.77k
Campaign Spend Revenue Net After Ads
Meta Prospecting$1,450$4,820$1,346
Google Brand$420$2,380$1,103
Email Promo$120$1,180$730
Campaign Margin SKU Economics ROAS Monitor Founder Dashboard +20

Spreadsheet Preview

Campaign Margin · 24 sheets

Fully Unlocked Decision-Ready Operator System
Audience: Founders and operators managing Meta, Google, email, and blended ecommerce profitability Purpose: See which campaigns truly create profit after product margin and ad spend, not just vanity revenue.
Campaign Margin
Campaign Spend Revenue Net After Ads
Meta Prospecting $1,450 $4,820 $1,346
Google Brand $420 $2,380 $1,103
Email Promo $120 $1,180 $730
Campaign Margin SKU Economics ROAS Monitor Founder Dashboard Assumptions Lookup Tables

Preview of key cells included in this spreadsheet template.

E-commerce Brand

Operator Cross-sheet controls + advanced diagnostics

DTC Ad Spend Margin Tracker

DTC margin control system tying paid traffic, contribution margin, and net-after-ads reality together. Model the impact of budget shifts between channels before spending a dollar.

$15.00 Secure payment via Stripe. 7-day review window — not right for you? Contact us.
✓ Own it forever
No monthly fees. Buy once and it's yours — every formula, every dashboard. Works in Excel, Google Sheets, or Numbers.
✓ Decisions, not data entry
KPI dashboards, stats engine, traffic-light alerts, and 12-month forecasting — all formula-driven and connected.
✓ Your rules, your system
Every formula is unlocked. Every target is editable. Customise thresholds, KPIs, and workflows to match how you work.
✓ Ready from day one
Guided START HERE sheet, sample data, print-ready reports. If you can use Excel, you can run your business with this.

Included sheets

Campaign Margin SKU Economics ROAS Monitor Founder Dashboard Assumptions Lookup Tables Scenario Analysis Settings & Targets Weekly Review Forecast Engine Stats Engine What-If Solver Pareto & Trend Time Log Monthly Summary Goal Tracker Period Comparison Activity Journal Critical Issues Radar Deep Analytics Lab Ad to Contribution Guardrail Command Center Scenario Lab Execution Board

Professional standards included

Fully unlocked — edit every formula, layout, and target
KPI dashboard with traffic-light alerts linked to your targets
12-month forecast engine, stats engine, and what-if solver
Weekly review, goal tracker, activity journal, and Pareto analysis
Operator system: Command Center, Scenario Lab, Execution Board, critical issues radar, and industry edge board

$15.00

Build My Starter Pack — bundle & save 15%

Secure payment via Stripe. 7-day review window — not right for you? Contact us.

How to Use This Template

1. Download & Open

Purchase and download the .xlsx file. Open it in Microsoft Excel, Google Sheets, or Apple Numbers.

2. Read the START HERE Sheet

The guided instruction sheet walks you through every tab, formula, and target — no training needed.

3. Replace Sample Data

Overwrite the pre-filled sample rows with your own numbers. Formulas, dashboards, and alerts update automatically.

4. Set Your Targets

Adjust KPI thresholds on the Settings & Targets sheet. Traffic-light alerts will flag when metrics drift.

5. Review Weekly

Use the Weekly Review and Goal Tracker sheets to spot trends, catch problems early, and stay on track.

Frequently Asked Questions

Can I edit the formulas?

Yes — every formula, cell, and layout is fully unlocked. Customize anything to fit your workflow.

Does it work in Google Sheets?

Yes. Open the .xlsx file directly in Google Sheets or Apple Numbers. All formulas and conditional formatting are compatible.

Is this a one-time purchase?

Yes — pay once and own it forever. No subscriptions, no monthly fees, no accounts required.

What if the template is not right for me?

We offer a 7-day review window. Contact support and we will sort it out.

How many sheets are included?

Each workbook includes 15–30+ sheets depending on tier — from data entry and dashboards to forecasting, analytics, and industry-specific playbooks.

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