E-commerce Brand · Excel workbook · 33 sheets
DTC Ad Spend Margin Tracker
Replaces
Triple Whale
~$129/mo
save ~$1,548/yr
10-yr: keep ~$15,465
DTC margin control system tying paid traffic, contribution margin, and net-after-ads reality together. Model the impact of budget shifts between channels before spending a dollar. Now includes Decision Brief, Industry Playbook, Forecast Engine, Control Checks, Command Center, and more. Built for 2026 with industry outlook, scenario watchlists, and decision-routing already wired. Company-ready control checks, weekly review flow, and sign-off-ready print output are already included.
Preview · Campaign Margin
| Campaign | Spend | Revenue | Net After Ads |
|---|---|---|---|
| Meta Prospecting | $1,450 | $4,820 | $1,346 |
| Google Brand | $420 | $2,380 | $1,103 |
| Email Promo | $120 | $1,180 | $730 |
Inside the file
- START HERE
- Campaign Margin
- SKU Economics
- ROAS Monitor
- Print Reports
- Data Import
- Companion Tools
- Assumptions
+ 25 analytical & operator sheets
- Lookup Tables
- Industry Playbook
- Scenario Analysis
- Command Center
- Scenario Lab
- Execution Board
- Ad to Contribution Guardrail
- Critical Issues Radar
- Deep Analytics Lab
- Settings & Targets
- Weekly Review
- Decision Brief
- Forecast Engine
- Stats Engine
- What-If Solver
- Pareto & Trend
- Time Log
- Monthly Summary
- Goal Tracker
- Period Comparison
- Activity Journal
- Control Checks
- Channel Comparison
- Campaign Profitability
- Stockout Risk
How it works
-
01
Open the .xlsx in Excel, Google Sheets, or Apple Numbers
Sample data is pre-loaded so every dashboard works the moment you open it. Look around. Click cells. See the formulas.
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02
Replace the sample data with your numbers
Paste a CSV from Triple Whale, type directly into the input sheets, or import month by month. The workbook recomputes automatically.
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03
Read the dashboards
33 sheets across KPI dashboards, forecasts, and traffic-light alerts. They update as you log. No buttons to press.
Frequently Asked Questions
Can I edit the formulas?
Yes — input cells, targets, and assumptions are editable. Logic sheets stay protected so the workflow remains stable while you customise the system.
Does it work in Google Sheets?
Best in Excel. You can open the .xlsx file in Google Sheets or Apple Numbers, but review formulas, formatting, and recalculation after import.
Is this a one-time purchase?
Yes — pay once and own it forever. No subscriptions, no monthly fees, no accounts required.
What if the template is not right for me?
We offer a 7-day review window. Contact support and we will sort it out.