Marketing Agency · Excel workbook · 33 sheets
Campaign Budget & ROI Tracker
Replaces
HubSpot Marketing Hub
~$800/mo
save ~$9,600/yr
10-yr: keep ~$95,985
All-in-one marketing campaign system connecting ad spend by channel, ROAS, client attribution, and true net margin — no dashboard subscription needed. Model how budget reallocations between channels affect total agency revenue. Now includes Decision Brief, Industry Playbook, Forecast Engine, Control Checks, Command Center, and more. Built for 2026 with industry outlook, scenario watchlists, and decision-routing already wired. Company-ready control checks, weekly review flow, and sign-off-ready print output are already included.
Preview · Campaign Log
| Campaign | Channel | Spend | Revenue | ROAS |
|---|---|---|---|---|
| Spring Sale Push | Meta Ads | $11.4k | $58k | 5.1x |
| LinkedIn B2B | $10.5k | $67k | 6.4x | |
| Retargeting Blitz | Meta Ads | $4.9k | $31k | 6.3x |
Inside the file
- START HERE
- Campaign Log
- Channel Breakdown
- Client Attribution
- Print Reports
- Data Import
- Companion Tools
- Assumptions
+ 25 analytical & operator sheets
- Lookup Tables
- Industry Playbook
- Scenario Analysis
- Command Center
- Scenario Lab
- Execution Board
- Campaign Attribution Matrix
- Critical Issues Radar
- Deep Analytics Lab
- Settings & Targets
- Weekly Review
- Decision Brief
- Forecast Engine
- Stats Engine
- What-If Solver
- Pareto & Trend
- Time Log
- Monthly Summary
- Goal Tracker
- Period Comparison
- Activity Journal
- Control Checks
- Account Health Score
- Channel Comparison
- Team Utilization
How it works
-
01
Open the .xlsx in Excel, Google Sheets, or Apple Numbers
Sample data is pre-loaded so every dashboard works the moment you open it. Look around. Click cells. See the formulas.
-
02
Replace the sample data with your numbers
Paste a CSV from HubSpot Marketing Hub, type directly into the input sheets, or import month by month. The workbook recomputes automatically.
-
03
Read the dashboards
33 sheets across KPI dashboards, forecasts, and traffic-light alerts. They update as you log. No buttons to press.
Frequently Asked Questions
Can I edit the formulas?
Yes — input cells, targets, and assumptions are editable. Logic sheets stay protected so the workflow remains stable while you customise the system.
Does it work in Google Sheets?
Best in Excel. You can open the .xlsx file in Google Sheets or Apple Numbers, but review formulas, formatting, and recalculation after import.
Is this a one-time purchase?
Yes — pay once and own it forever. No subscriptions, no monthly fees, no accounts required.
What if the template is not right for me?
We offer a 7-day review window. Contact support and we will sort it out.